I noticed early this morning that Yahoo Search Marketing went down around 4am and about 20 minutes later it came back up.  However, later today I logged in and noticed that I only had one click and only a handful of impressions.  Now I know that I should have had a ton more impressions by this time of the day, so I logged in Tracking202 and noticed there were clicks coming through.  So I shoot an e-mail off to Yahoo because I can’t get a hold of any other affiliates to see how their accounts were doing.  To my surprise, I get a phone call from Yahoo to inform me of the outage.

Now I have two takes on what just happened.  Either Yahoo is calling each and every person with a problem instead of e-mailing them - which seems highly inefficient.  Or they are calling everyone as sort of a customer service move to show that they care.

I did a couple searches, hadn’t checked any forums, but couldn’t find anything about the outage.  You’d think that such a large company would send out e-mails or at least post on their own blog about this outage.  In the end, it would have been a lot less leg work on my part.