Squeeze every drop of information from Your Dollar

Every since I began working in the PPC industry I am amazed that I learn something new every day. Lately I have been putting a lot of thought into spending money on campaigns and how to get the most of what I spend.

With my current process I setup a test for an offer, throw some ads up, and then see what happens. At first I was tracking all the stuff I had to track and optimizing what I had to optimize. However, after about the second time of doing this, I noticed that there was a lot more information that I should have been keeping track of than I was.

I have read a few times that you should track everything, but always took the advice with a grain of salt. But once I looked at the money I was spending on PPC and not feeling like I had enough in terms of research to show from it, I changed my mind and my process. For example, if you have two different Ad copies and you delete one that isn’t performing very well, maybe you should log the bad Ads so that you can learn what isn’t working. As opposed to just trashing the Ad and creating another Ad to test against the good Ad. The same goes for landing pages. Put all your bad landing pages in a folder and every so often go back and analyze what you are doing wrong.

After all, you are spending money to show both Ads, so you might as well get your money’s worth from both. Think about it, after optimizing the campaign a few times and building up an excel sheet of a handful of bad Ads, wouldn’t it be nice to go take a quick look at it and see what ISN’T working?

If you think you are wasting a bunch of money on PPC, just keep in mind that there shouldn’t really be any “wasted” money in PPC. All that money you just gave the search engine and didn’t get any commissions was for research data- don’t disregard it or throw it away.

The thing I am quickly learning in PPC is that the sooner you learn from your mistakes and correct them, the more money you make. A lot of PPC marketers say that you have to lose money before you can make money – but why? You have to test something, spend money to do it- then learn what you forgot, didn’t know, and what you could have done better.
I’m still intermediate to PPC and still learning a lot about the industry and I hope this information helps you.
-God Speed-

Tagged as: affiliate marketing help, affiliate marketing tutorials, optimizing ppc, pay per click help, pay per click optimization, ppc campaign help, ppc industry