So, if you read my previous posts, then you know that I have been learning and testing out my knowledge of PPC (Pay Per Click).  Needless to say, I’ve been losing money from the start.  It’s not as though I didn’t know this would happen, and I actually never assumed I would making any to begin with.  However, I knew going into PPC that I had to get testing out of the way.  I relate it to learning to swim.  You can ask all the questions you’d like, but without jumping in the water and getting your bearings, you will never gain experience.  Experience is an interesting thing.  You can read all you’d like about anything, but you may never achieve the same reasoning or hands on feeling that others might.