If you are interested in making money online, then you have of course read money making sales letters before. The funny thing is, even though most people who blog tend to hate these products, I don’t. My reason for this admiration is due to the simple fact that these sites actually draw ME into to wanting to buy the product. The feeling is the type you get when watching a late night infomercial which tells you how to get rich as quick as possible. In this post I am going to dissect these sites to determine what it is that is drawing you to buy, and hopefully we will learn something useful from it.

The Title

Every good sales page has to have a great title. This is the first thing the visitor sees and thus is the most important. Almost every title I have seen serves as the product description. It gives an enticing phrase or sentence to make you read more. Usually you will see mysterious words such as: Insider, Money, Secret, Mystery, Tactics, Strategy, Debunk, etc… Basically anything that will make you believe you are reading something secret, difficult to find, or not common knowledge.

With every good title you also have a certain amount of money. For some reason, you never really see an even amount like $200 or $4,000. Yet, you tend to see something such as, “$45,326.00.” First of all, this is probably being used for believability. The amount seems to be specific, so this guy must have made it somehow. Second, the number is a little more eye catching (at least for me) when I read a sales page.

Introduction

The next thing you will see is something describing what you are about to see. This might include some strange but impressive statistic. Or perhaps it will state the time sensitive status of the information you are about to read. Again, this is an introduction, so you are going to see something intriguing to make you scroll down.

Experience?

Somewhere shortly after you will see a list (often bullet pointed) of requirements to join or buy the program. Of course you are always going to meet at half if not all of these, “requirements.” The so called requirements are simply here to get rid of any doubt or impressions you might have about the product. Generally, the statements are stating that there is practically no learning curve when beginning the program.

Images are proof…

If you have a good sales page, you have to have great images. I usually see images of money, but other times will see pictures of nice houses or cars. Why are these images here? They subconsciously tell your mind that this is what you are going to achieve. Who doesn’t want a nicer car or house?

As far as images go, you will sometimes even see this proof from checks, bank statements, and online accounts.

Snippets

Every sales page has engaging snippets or excerpts from the actual product. They might not actually tell you anything useful, but will always make you want to buy. Most often, I will see some facts that are common knowledge on the internet and are only twisted to sound more exciting.

Induction and Conversational Hypnosis Techniques

A month or so ago I posted in reference to a product I had purchased called Conversational Hypnosis. The interesting thing I noticed about a sales letter I came across just now is that it uses some of the same techniques from that program. Here is the paragraph I am referring to:

“Buy Low, Sell High”

Let me tell you what that means…

This idea of “buy low, sell high” applies to traffic the same way it applies to all the goods and services sold in the world today. In fact, it applies to traffic in the same way that it applies to your life, right now, in your job. After all, your boss is buying up pieces of your life in order to take huge profit from these investments: buying low, selling high.

Now pay close attention as I tell you what Arbitrage is: it’s the art of exploiting the gap between what something is worth to somebody and what you can acquire it for.

As you consider this, you notice that it’s the same prinsiple. Buy Low, Sell High, that’s the idea.

But right now, this may sound as abstract to you as hearing that somewhere in the far reaches of South America, there is a city named El Dorado, and it is made of gold.

Except now you can have the map. So stick with me. We’ll get to that in a minute.

from Google Payload.com

Anything seem strange to you? Fundamentally, it is stating first a simple rule that everyone knows. After which it is anchoring it to your feelings with income (a boss) and a word, “Arbitrage,” (used earlier in the title). Also take note of the way that the writer places, “As you consider this…,” right after anchoring this in your mind. This makes everything feel fluid as you read it. There is no break when the writer goes back to reference the prior rule he first stated. So in your mind you are believing that there is indeed a clear connection between what you were just told and whatever the writer wants to make you believe. In this case you are even straight out told the connection in the first two sentences of the paragraph.

Reviews

By far the most important part of any sales page is the review. The review is here to tell you that this product is legitimate. You may see reviews from people who are already rich or maybe just someone who is well known in this field. Each review is almost always authentic, but it makes you wonder how the writer was able to get the reviews… You don’t very well think that all these successful people are just going to freely review this product do you?

The review should engage the reader and let him/her know that this reviewer is a source in this field and how this product is superior.

Conclusion

As your side scroll bar reaches its end to a long journey from the top, you ask yourself again – Why do I feel like buying? Hopefully now you have your answer. What seemed like a simple sales page, was actually a very well thought out and targeted approach to making your decision for you.

Please share your ideas and thoughts on the subject of sales pages. Does this have any applications to blogging?