Lately you have probably noticed a lot of complaints being passed around about the new Facebook Gift feature.  Well, as far as I am concerned I don’t think it was a bad move on Facebook’s end at all. 

Imagine a product that takes only a short time to create and then you can sell it again and again.  You also don’t have to worry much about cost for creating the product because it is an image.

If you managed millions of people within a social network, would you not produce and “optional” form of communication?  It is not as though Facebook is telling their members to use the gift feature.  They are simply supplying a product and giving the user the choice of using it. 

So you can’t get upset or angry with Facebook because they are just trying something out to see if it is profitable.  If you are still going to complain, then you really don’t understand good business.