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Archive for the 'Advertising' Category

Jul 31 2007

Comment Spam

Published by thought under Advertising, Communication

 The Spam

jjscofo | crgie@dywix.com | blog2.homes.com.au/x1 | IP: 62.231.243.138

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My thoughts

I recently received some comment spam. As you can see it contains more than one link which automatically makes it stay in moderation (Wordpress default setting). But this comment makes me wonder what this type of person is thinking as they send out this type of spam.

Luckily Wordpess keeps track of the commentator’s IP address. A little search reveals that the spammer IP is from a place called, Oman. English of course is the second language, which explains why it is a little hard to understand the comment. So even though most us don’t bother and might immediately place all spammers into a category, I see them as people who are just don’t know what they are doing. For example, this person didn’t do their research about the link moderation. It is easier to consider spammers as faceless beings whose only intent is to spread garbage all over the web. But then again these are actual people doing this. So maybe this person just needs a little guidance in order to figure out how to reach visitors a little better.

And don’t visit the urls above. They are not hyper links for a reason…


2 responses so far

Jul 29 2007

How to Make People Agree

Published by thought under Advertising, Business, Communication

Awhile back I wrote an article titled How to Communicate with Customers. It was basically a quick look at building rapport with people (specifically customers.) But lately I have noticed a lot of people around me using a common technique to get people to easily agree with whatever they are saying. The strange thing is that these people don’t know this a Conversational Hypnosis technique.

YES SET
A “Yes Set” is getting someone to agree with you. The phrase is usually stated as a rhetorical question to get a YES answer. You have probably used one at least once in your life but may not have even noticed you did so.
The phrase is very easy to state to anyone not expecting it. For example say something such as, “You really don’t like this coat… Do you?” The person has to agree with you on some level before they consciously disagree. So if you line a few of these questions up throughout a conversation, you will notice it is easier to get a YES response from the subject.

It still amazes me how well this works even though it seems so obvious. Sometimes if the person is paying attention they will catch onto what you are doing. But it is all about practice. Once you do it enough you won’t even actively know you are doing it. After awhile it just becomes your response to wanting someone to agree with you.
I learned this technique in Conversational Hypnosis


3 responses so far

Jul 27 2007

How to Get Hit by Traffic

Published by thought under Advertising, Communication

I recently made a post that I really thought was my best to date. Not because of content, but rather it possessed more voice than anything I had created before. I had also put a lot more time and thought into it than any other post I had made.

Late one night I uploaded all the information and images and posted it all. After which I received comments fairly quickly from a few community members I have gained in the past few weeks. However I felt somewhat unimpressed with the lack of traffic I had received. So I went to bed and figured people would either comment on my site or at least visit it by the time I checked it next.

I woke up the next morning and logged in to see the results- not much more than the previous night. I was baffled at first. I really thought this was great article and deserved a fair amount of attention. Why weren’t people looking at it?

Well it turns out I left out one major factor. Since I launched my site I have not put a whole lot of time into traffic. Yes, I do comment on some very popular blogs so that people at least know who I am. But I have not done anything significant. Nothing to talk about.
I figured that if you write something great, people will find you. With this approach nobody will ever find you. You have to let people know where you are in cyberspace. Even though a content based site is largely based on how good the content is, it is also based on how many people know about it.

I was at first hesitant to venture into Social Bookmarking sites because of the fact that there are a ton of them. But after reading Speeding Up The Social Bookmarking Process from JohnChow.com the light flickered on in my head.

I was expecting people to find me but wasn’t taking any steps to help them do so. The article by John really made me think about things and value the use of Social Bookmarking sites. So to anyone pulling out their hair trying to get traffic, give a Social Bookmarking site a try and literally see instant results.


One response so far

Jul 22 2007

Eyetracking Behavior

Published by thought under Advertising, Business, Communication

About a year ago I came across an interesting website. EyeTracking I again rediscovered the site when I became interested in figuring out what visitors were specifically looking on websites.

Looking again over the content I found some very interesting information. First of all, on another site I found something called the F-Shaped Pattern. The F-Pattern is a heat map which shows you the most common places the subjects viewed on numerous websites.

Placing advertising is what came to mind next. What do you know… They have already studied it. The most interesting part of this study was something referred to as, “invisible,” ads. Which means people are so used to looking at ads that they have been trained what to ignore. If it even so much as looks like an ad, the user will avoid it. The reason why text-based ads sometimes see better results is because they are usually relative to the content.

There is only one thing that I didn’t see to much information on. Internet advertisers are always changing and improving upon methods so viewers patterns are always changing. I think the site would be much more helpful if it had newer methods reviewed.


One response so far

Jul 14 2007

How to Make Money

Published by thought under Advertising, Business, Communication

You probably arrived here thinking that I was going to tell you how to make money. Well I am.

Article Titles

Article titles are a very very important aspect to driving visitors to your site. If you want to make money online you have to learn what people like to read. I am no expert on the topic, but I am a blog reader.

How To’s

These are probably the most common on the internet. Everybody knows how to do something, so it is very easy to tell someone else how to do it. If you want to help people easily find your articles, try placing, “How to,” before whatever you are explaining. My theory behind the reader seeing this title is quite simple. “How to,” quickly gets the point across. As long as the subject is somewhat interesting, the reader will visit because the information is free. What do you lose by reading a How To article?

Make Money Online

If you stay up late and watch info-mercials then you know what most of them are about- Making Money. The internet is also a medium to spread the same irresistible offers. From my experience most of the articles that state, “How to make money,” in a certain way, are somewhat misleading. Instead of outright telling you how to make money they instead they simply skim the surface of making money and never actually hit the topic on the head.
A good example would be as follows. You are looking for instructions on how to build a birdhouse. When you arrive at my, “How to Build a Bird House,” article, I give you an overview: the benefits of bird house building, what you gain by building a bird house, and what kind of birds you will see in your bird house. Oh wait, I forgot to tell you how to build the bird house. Somewhere along the way you may have even forgot the title of the article.

I know the previous example is not internet advertising, but I think you get the point.


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